Description of Duties:
The Social Media and Public Relations Officer job will be to develop creative and engaging various social media strategies while managing the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok and Youtube.
Key Responsibilities:
- Implement advertise and marketing strategies and campaign while drafting, creating and sending press release to the relevant areas
- Management of social media networks
- Participate in developing, launching and managing new competitions and campaigns that promote the organization and brand
- Search, coordinate and form connection with influencers and celebrities and production houses
- Oversee, plan and deliver content across different social media platforms
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Manage and facilitate social media communities by responding to social media posts, working in the newsroom and the Dolphin Discovery Social Media
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook Insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyze competitor activity
- Attend events and interviews in relation to the company
- Coordinate press conferences
- Generate reports for policies and procedures for the commercial members
- Bachelor's or Associate's degree in Marketing, Public Relations, Communications or related field
- Three (3) years experience in the same or similar capacity
- A good understanding of social media marketing techniques
- Must own a reliable motor car
- Excellent writing, computer, and communication skills
- Must be able to meet deadlines in a fast paced, quickly changing environment
- A proactive approach to problem-solving with strong decision-making skills
- Being a team player but at the same time someone who can work under minimum levels of supervision
- High degree of accuracy